Many businesses see having a website as “checking a box” – once it’s online, you have a presence and that’s it. It is like hanging a picture on your wall. These are the same businesses that rebuild their website every 2-3 years at great expense because it “doesn’t work” and “feels dated”.
To get the full value out of your website, it requires time, energy and revision – like all of your marketing channels. It is about understanding your audience and moving ahead of them to meet their needs. This is not possible with a “static” online presence.
The technical world surrounding your website is also constantly moving. How does your website look on an iPhone X? Is the mobile experience a priority? Can you be using push notifications or chat bots to better help your customers?
It is because of this a business cannot sit on their heels and expect customers to come to them once the website is live. A new website is only the first step in the journey – you then need to work out how best to use it.
If you are not thinking about these points – we can guarantee your competitors are.
Ongoing work can include:
- Maintenance. Browsers are updated and new devices are released daily – is your website ready?
- New features. e.g A shopping cart, a chat-bot
- Experiments and revisions. Will a change in your call-to-action increase conversions?
- Security updates. How damaging to your business/brand is a hacked website?
- SEO and Social Media work.
And that is without considering the changes your business goes through day to day. New products, new services, new goals and achievements. Your website should be as agile as your business.
The positive news is, we can help you. With our service retainers, we can keep you ahead of the competition and ensure your website is working as hard as possible to bring you new business.