API stands for application programming interface. It is essentially a way for developers to obtain specific raw data from various sources and create software and apps to:
1. Share data automatically that you would have previously had to data enter – E.g. your CRM could share contacts with your marketing automation tool.
2. Use the data from the API to build your own business. For example, various airlines can offer APIs that give access to their flight details and using this data, a comparison websites can be built.
3. Provide data to improve your services. For example, there are APIs to get details of the weather forecasts that can be put into business internal tools or the Google Maps API lets developers embed Google Maps on web pages so you can show people visually where they are located.
4. Make your life easier by being able to go to one source to get all the data you need from various sources.
With the API there is no need to check the data, manually enter the data or continually alter the data. It will come from an authoritative source with the API automatically obtaining updated data.
Obtaining timely clean updated data from various sources, then combining data sources to help your business – do you know see the endless possibilities?
To use an API you will need a quality development team – you can do anything with data! We are happy to help.