We see too many Real Estate agents with the attitude that they do not worry about their website as they get most of their listing enquires from Realestate.com.au (REA). While REA is important to get enquiries on listings there are many reasons why your website is an extremely powerful online tool.
Your website is a tool for so much more than getting listings enquiries. Every agent uses REA and your website can show your online point of difference through your branding, through the knowledge you have in your local area and the quality of your agents (as a few examples). It shows your business to a large audience in the way that you want to be portrayed.
Done well your website becomes a key tool to:
- get increased market appraisals
- increase the number of listings you sell as vendors use your website as a key differentiator when selecting an agent
- attract the best agents to your brand by helping highlight them and it can even attract new offices wanting to use your name.
A quality website increases your company credibility and combined with social media and various other online marketing techniques you will increase brand awareness and you can measure return on expenditure on options such as Facebook advertising by knowing roughly how much your expenditure will improve KPIs to your website such as market appraisals.
We are more than happy to talk about your website and digital strategy.